Tuesday, December 15, 2009

Mead Johnson Guilty of False Advertising, U.S. Court Finds

Enfamil 20 Calories Premature Lipil, With Iron  - 3 oz X case of 48

Mead Johnson guilty of false advertising, U.S. court finds.
(from http://www.infactcanada.ca/ )

U.S. formula manufacturer Mead Johnson's advertising for its Enfamil
brand is misleading and unfounded, according to a federal court ruling.
The ads at issue made claims that "only
Enfamil Lipil is clinically proven to improve brain and eye development"
and that other formula products could cause inferior development.

In 2004 the Canadian Food Inspection Agency warned Mead Johnson
against making similar claims in its ads in Canada.

Mead Johnson will pay $13.5 million to PBM, a rival company,  as a result of the suit which
will be one of the largest penalties ever levied in a false advertising
suit. The suit acknowledges PBM as the victim because the
compay lost profits as a result of aggressive adversiting by its rival.
But what about compensation for the real victims of Mead Johnson's
mistruths? Namely, the mothers who were discouraged from breastfeeding by
Mead Johnson's irresponsible claims. For a full article on the story visit:

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